Everyone knows that customer satisfaction is the engine of growth, but often, a business owner may forget their employees are the catalyst of that growth. Happy, satisfied employees are more likely to invest more time and effort into engaging and retaining customers and clients, less likely to run towards competitors with your prized clients, and better able to close deals and sales.
A recent survey by the University of Michigan highlighted the importance of employee satisfaction.
As one researcher explained: “The link between customer satisfaction and customer loyalty is almost twice as strong when you have high employee satisfaction compared to when they are not satisfied with their jobs.” The report went on to encourage employers to offer incentives and benefits to their employees to maintain satisfaction.
One way to do this is through investing in custom embroidered shirts. These shirts, tastefully bearing your company’s logo, name or symbol, are a concrete thank you to your employees for their service and efforts toward helping your company succeeding, even during difficult financial times.
Some businesses may choose to offer custom embroidered items for all employees, including new employees, as a way of letting each member of your staff know that you have invested in them and have faith in their loyalty, determination, and commitment to your organization. For a new employee, something as simple as an embroidered shirt can be assurance enough that your company sees them as more than a disposable commodity or someone only useful for billing hours or ringing sales.
Other businesses may choose to use custom embroidery as a reward. By performing a certain level of service, or marking a milestone, an employee has earned their shirt. Under this system, you can reward an employee that has put in long hours for a particular client, earned employee of the month status, consistently gone above and beyond their job’s ordinary requirements, or served loyally for a number of years. It can commemorate an event or holiday, or simply serve as a thoughtless gift.
Incidentally, embroidered shirts help advance corporate branding and awareness campaigns. A satisfied employee is more likely to wear your company’s shirt out publicly after hours and off the clock. This leads to brand exposure amongst strangers, but also opens up the gateway of communication about your product and services between your employee and members of the community.
As you can see, there are a number of ways to use custom embroidered shirts to boost employee satisfaction. Since keeping your employees satisfied is linked to keeping customers satisfied, a little investment can reap big rewards in the future.