Employee cohesion and teamwork is essential for businesses of all sizes. Even though a small business has fewer employees, workers can feel alienated or separated from the rest of the company. This leads to productivity losses and the eventually loss of that employee. Building the feeling of cohesion between workers slows down your turnover rate and improves the work of everyone. Business consultant Mark Holmes says that the development of a strong company culture helps improve cohesion. Custom printed corporate clothing is one of the best ways to create this culture.
Wearing a company shirt reminds each worker that they are part of a larger team constantly. Clothing makes up a large percentage of the self-image of a person, and adding branded company shirts is a great way to help employees see themselves as an important asset. If you do not want to force employees to wear the same shirt every day for work, having monthly or weekly company shirt days allows them to express their individuality the rest of the time.
Most retail and service industries already use company clothing because it creates a simple uniform that fits all workers. Customers enjoy being able to identify a person who can help them find an item or learn more about a service with a single glance. Employees will become more productive because they will automatically identify themselves to visitors. Branded clothing is a great way to enforce a dress code without paying for expensive uniforms as well. All of your employees will wear clean and appropriate clothing. No one employee will be singled out for an inappropriate shirt or pants because anything outside of the corporate clothing is not allowed.
Picking a design for the embroidered shirts can bring employees together as well. Hold a simple contest for designs created by workers and reward the winner with a small prize. If you have hundreds of employees, let departments or workstations team together for bigger prizes. A little friendly competition helps people feel engaged and excited about coming to work.
Wearing logo clothing with the name of your company on it reinforces your dedication to the group as well. If you can’t skip the suit and tie every day, at least participate in corporate clothing days once a month. Show your employees that you are willing to follow the same rules that you expect them to honor. Creating a strong corporate culture will reduce your turnover rates and encourage better quality work.