Human beings live in a highly visual realm. Of all the five senses, sight has the most immediate impact on wants and desires. We view someone eating a luscious ice cream cone; we desire one. We see the favorite celebrity or sports figure wearing a brand of clothing; that brand becomes desirable. Branding and logos have an enormous impact in the world of marketing; companies spend billions every year to create, protect and promote their brands and company logos. It is all part of the global, corporate culture. One of the best marketing tools companies use to promote and sell their brands is through the use of company logo embroidered clothing, mostly on shirts. Logo shirts are like the people that wear them; they can be observed almost anywhere, the number one advantage over many other advertising modes.
Company logo shirts possess the vital element of getting everywhere a person can be. Simply wearing a company embroidered shirt can stir up a conversation as others, including complete strangers may ask about the company. Embroidered polo shirts are such a powerful way to reward employees and clients. These shirts can give a company brand a professional, classic look.
Sales people often use company apparel to give to their clients so that the client will better remember to use the product or service the sales person offers. Nonprofit organizations often use custom embroidered shirts to promote various causes. Others take an advantaged view by adding such things to shirts as “Made In America” to further enhance brand awareness. ABC News produced such a story, (http://abcnews.go.com/Business/made-america-shirts/story?id=14213938) to highlight the growing phenomena. There are those that object to the use of corporate logos on apparel usually because of a dislike for consumerism. Ironic, given that shirts worn are most likely marketed and sold through other forms of advertising. Others may object because the shirts may be manufactured in other parts of the world that have questionable employment practices.
Companies have long recognized the need for awareness, and no more visible is that awareness than in the world of sports. It is common these days to see multiple corporate logos on the shirts of athletes representing anything from automobiles to vacuum cleaners. These ‘walking billboards” seen by millions of prospective consumers and do have an impact. Company logo shirts can help most organizations attain a mass market and attract future customers. Corporate clothing can be the difference in company survival or growth.