Have you ever considered the reasoning behind the coordinated uniforms that successful enterprises employ? Although they are an added expense, there are some very sound principles that make this something that you should pay attention to. Here are four reasons to coordinate company clothing.
Branding is an important concept for any business. It allows a consumer to make a visual and connection between your company and the desire to purchase.
Most people think of branding as logos, stationary, and business cards. While this is true, it also encompasses quite a bit more.
Branding is a part of building an emotional connection with you or your product. Using colors and images, along with your marketing message, is a powerful way of doing this. Your company clothing can be a means of continuing to spread the message of your brand.
Organization, Identification, and Image
Not much screams organization more than that having staff members in customized uniforms or color-coordinated clothing. It sends a subliminal message that the company is organized, efficient, and professional. The reverse is also true. It may not seem fair, but casual or sloppy attire lends doubt as to the competency of the company.
J.D. Powers and Associates released a study that clearly demonstrated this principle. Over eleven different sales industries, consumers consistently demonstrated a more positive view of companies that used coordinated uniforms.
Think about how you would feel if a surgeon showed up to perform major surgery dressed in holey blue jeans, sporting a nose ring and a new tattoo. He may be excellent in his field, but you may never know it because he doesn’t meet your preconceived idea of world-class surgeon.
The more expensive a product or service is, the higher the commitment should be to image. Company clothing is a statement of quality. Make sure that you are sending the message that your company is worth the customer’s consideration.
Customized company clothing also provides an opportunity for free marketing. Everyplace that your staff goes while in uniform increases consumer awareness. Surprisingly, this can occur many ways.
From the employee whom goes grocery shopping after work, to the one who stops at the gas pumps in the morning, provide the public with a view of your business. Make sure that you are taking advantage of this with branded company clothing. You can order company clothing at Epolos, click here.
Liability and Tax Benefits
Last, but not least, are liability and tax issues. Knowing that your staff is dressed in appropriate clothing and footwear could mean fewer accidents. Safety is always an issue these days, so it doesn’t hurt to save you some potential grief. Enforce mandatory company clothing. Talk to your accountant about specific tax benefits.