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Branding is a crucial aspect to almost any business or retail operation. Imagine if no one could easily recognize “Coca Cola” or “McDonalds”. The success of a business hinges on good branding and this branding needs to extend to employees and corporate arenas. Get your staff or consumer base to help with the branding by outfitting them with custom logo- and branded apparel. This is your chance to get the logo out there, and “keep them in stitches“, so to speak.
When you give out logo and branded embroidered clothing, know your audience. You wouldn’t give a conservative golf polo to a group of
Company Apparel
emo-hipsters anymore than you would give wool head caps logoed to the CEO or executive board of directors. Logos and brands can be shared, but the clothing that gets the stitches needs to be relevant to the audience you are trying to reach with either your company logo, brand and message. For example, if you have an upcoming shareholder meeting, have a range of sizes of nice polo style shirts embroidered with the company logo on the chest. If you want to reach a younger and more hip crowd, hire someone to conduct a little market research to see what is popular with that demographic and embroider whatever the “trend du jour” happens to be at that time.
It is also important to remember that your logo is only one part of your branding strategy. It is not the end-all be-all for the branding campaign. Incorporate the logo into embroidered clothing as part of the campaign and do not rest on the laurels. According to insider magazine “Branding Strategy Insider,” a logo should serve as a tool for achieving brand recognition when combined with successful social media, TV and print advertising.
As important as it is to get your logo on clothing and apparel, it is important to convince the recipients to wear the clothing and that it is cool to do so. This is where word of mouth and successful marketing comes into play. A great example is in the snow- and skateboard industries. It is a common thing to go to shows, competitions and resorts to give away merchandise with the logos. As the kids and riders see others wearing it, it gains “street” cred and becomes highly sought after. Make people want to wear the embroidered merchandise and the branding is well on its way to success.
Success in branding means added success in selling or marketing the products. Once people are convinced the brand is cool and the clothing gives them street-cred, the battle is won and sales skyrocket. Do it right, make it cool and enjoy the success.
Company Apparel Offered By Epolos.com call now 888-353-7656.
Let’s face it, when it comes to clothes women have it good. Whatever their size or shape, clothing can be found to properly fit them. Contrast this with men’s clothing where the options tend to be limited to ‘slim’, ‘regular’, and ‘husky’. This is all before you even start looking at color and pattern options.
In the workplace though, this diversity comes at a price. In addition to the distraction factor, the sheer variety found in women’s fashion creates a hodgepodge of looks that can undermine a company’s professional image. In some cases, it can even make it impossible to tell at a glance just who works for the company.
Ladies Polos
For men, a simple dress code list is sufficient. Dictate that the following are not allowed: jeans, shorts and athletic shoes. Add that shirts must have a collar and none of the clothing can be visibly worn or torn. The end result will be a group of males dressed remarkably similarly. Well yeah, you’ll get that one oddball who shows up in a kilt…
For women on the other hand, attempting to dictate a dress code while still allowing choices is all but impossible. Dictate that blouses worn must be business cut and that leopard print blouse is sure to make an appearance. Outlaw animal prints and a perfectly conservatively cut blouse with a color scheme that sends coworkers into seizures might walk through the door. The truth is: personal taste is subjective. Give employees a simple dress code and an immense variety of clothing to choose from and someone is sure to wear something inappropriate, but still within regulation.
Even major fashion designers have recognized this phenomenon and their designs are trending accordingly.
According to Frock Candy manager Katie Moore, “Menswear trends are going to be big this fall. So basically taking menswear-inspired items and making them work for women, like the tailored pants, the blazers for fall and the button-down shirts.”
Outside the world of high fashion, the need for a certain degree of conformity in employee dress can be met through simple company apparel. While many hear “company uniform” and cringe as they picture the brown UPS mainstay, the fact is virtually any article of clothing can have the company logo embroidered on to create company apparel.
Outside the actual fashion industry, clothing at work should not be a competition between employees to determine who is the trendiest. Choosing a tasteful company uniform ensures that is isn’t.
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