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"Coordinate Company Clothing"
Let’s face it, when it comes to clothes women have it good. Whatever their size or shape, clothing can be found to properly fit them. Contrast this with men’s clothing where the options tend to be limited to ‘slim’, ‘regular’, and ‘husky’. This is all before you even start looking at color and pattern options.
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In the workplace though, this diversity comes at a price. In addition to the distraction factor, the sheer variety found in women’s fashion creates a hodgepodge of looks that can undermine a company’s professional image. In some cases, it can even make it impossible to tell at a glance just who works for the company.
For men, a simple dress code list is sufficient. Dictate that the following are not allowed: jeans, shorts and athletic shoes. Add that shirts must have a collar and none of the clothing can be visibly worn or torn. The end result will be a group of males dressed remarkably similarly. Well yeah, you’ll get that one oddball who shows up in a kilt…
For women on the other hand, attempting to dictate a dress code while still allowing choices is all but impossible. Dictate that blouses worn must be business cut and that leopard print blouse is sure to make an appearance. Outlaw animal prints and a perfectly conservatively cut blouse with a color scheme that sends coworkers into seizures might walk through the door. The truth is: personal taste is subjective. Give employees a simple dress code and an immense variety of clothing to choose from and someone is sure to wear something inappropriate, but still within regulation.
Even major fashion designers have recognized this phenomenon and their designs are trending accordingly.
According to Frock Candy manager Katie Moore, “Menswear trends are going to be big this fall. So basically taking menswear-inspired items and making them work for women, like the tailored pants, the blazers for fall and the button-down shirts.”
Outside the world of high fashion, the need for a certain degree of conformity in employee dress can be met through simple company apparel. While many hear “company uniform” and cringe as they picture the brown UPS mainstay, the fact is virtually any article of clothing can have the company logo embroidered on to create company apparel.
Outside the actual fashion industry, clothing at work should not be a competition between employees to determine who is the trendiest. Choosing a tasteful company uniform ensures that is isn’t.
Have you ever considered the reasoning behind the coordinated uniforms that successful enterprises employ? Although they are an added expense, there are some very sound principles that make this something that you should pay attention to. Here are four reasons to coordinate company clothing.
Branding
Branding is an important concept for any business. It allows a consumer to make a visual and connection between your company and the desire to purchase.
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Most people think of branding as logos, stationary, and business cards. While this is true, it also encompasses quite a bit more.
Branding is a part of building an emotional connection with you or your product. Using colors and images, along with your marketing message, is a powerful way of doing this. Your company clothing can be a means of continuing to spread the message of your brand.
Organization, Identification, and Image
Not much screams organization more than that having staff members in customized uniforms or color-coordinated clothing. It sends a subliminal message that the company is organized, efficient, and professional. The reverse is also true. It may not seem fair, but casual or sloppy attire lends doubt as to the competency of the company.
J.D. Powers and Associates released a study that clearly demonstrated this principle. Over eleven different sales industries, consumers consistently demonstrated a more positive view of companies that used coordinated uniforms.
Think about how you would feel if a surgeon showed up to perform major surgery dressed in holey blue jeans, sporting a nose ring and a new tattoo. He may be excellent in his field, but you may never know it because he doesn’t meet your preconceived idea of world-class surgeon.
The more expensive a product or service is, the higher the commitment should be to image. Company clothing is a statement of quality. Make sure that you are sending the message that your company is worth the customer’s consideration.
Free Marketing
Customized company clothing also provides an opportunity for free marketing. Everyplace that your staff goes while in uniform increases consumer awareness. Surprisingly, this can occur many ways.
From the employee whom goes grocery shopping after work, to the one who stops at the gas pumps in the morning, provide the public with a view of your business. Make sure that you are taking advantage of this with branded company clothing. You can order company clothing at Epolos, click here.
Liability and Tax Benefits
Last, but not least, are liability and tax issues. Knowing that your staff is dressed in appropriate clothing and footwear could mean fewer accidents. Safety is always an issue these days, so it doesn’t hurt to save you some potential grief. Enforce mandatory company clothing. Talk to your accountant about specific tax benefits.
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