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With the holiday season here, you are going to have to start thinking of ways to make your company standout from the crowd and make it more memorable. Some businesses send out calendars or desk toys, but they are just as quickly taken and forgotten. How many mouse pads do you really need and good luck getting those to work with iPads? You are going to want to come up with something unique and useful that is going to make your client remember you throughout the upcoming year. One of the more overlooked ideas is an embroidered hat or custom logo shirt for your client to have and wear.
First off, it isn’t a unique idea, but that doesn’t mean that it isn’t a good one. Custom apparel is going to remind your client of you every time that they put it on, but also advertise you. The potential of your customer’s own business connections or friends seeing them wearing your brand might trigger something in them. They might ask about you and your product, or assume that since they are wearing it, you must be good. After all, why would someone wear a hat from a company that they dislike?
As a gift for every customer out there, an embroidered hat might start to get a bit more expensive, but there are tons of apparel products that you can put your logo on. Even just a simple t-shirt or baseball tee can go a long way in thanking the people that have your supported your business in the last year. These are the folks that inevitably pay your own paycheck, so spending just a touch extra on them might be a great idea to continue your rapport. Set it at levels where low return clients are given one item, where your top five major clients get the other.
Next time you are out, check out how many people are wearing company shirts or embroidered hats from companies similar to yours? The chances are that you won’t find many. This means that these shirts will fill a niche and both help your business, and make your clients feel like they are special to you. Making your clients want to keep coming back for more is what is at the heart of business, so treating them to something a little special this holiday season is in your best interests. Whether you go for a hat, a shirt, or some other interesting apparel idea, your clients are going to love it.
The non-profit world has long recognized the power of using clothing with the non-profit logo as a way to encourage donations and create feelings of attachment. Fund-raising expert Mal Warwick makes a relevant point that translates easily to corporate culture. People are more willing to do what is asked of them, if they have the opportunity to “belong.”
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How Can Corporate Clothing Increase Togetherness?
The use of uniforms has a long history. Even in the corporate world, there has long been a minimum standard of dress. Where business suits offer some chance of minimal deviation, however, logo clothing definitely harkens back to the uniformity and togetherness of military uniforms, which carry a couple of benefits that directly relate to why logo clothing works so well in the world of non-profits.
People like to belong. They take visual cues from the environment and are less likely to engage one another in a hostile manner or trample one another’s duties, if all are wearing the corporate logo. The power of subconsciously recognized cues should not be denied. Those wearing the logo are part of the team, and those without it are outsiders, potential clients or competitors.
Another primary benefit accrues to the service industry. Technicians on a job-site are the face of the company. Neighbors see them and talk to each other about the quality of service and friendliness of workers. Having the company logo appear on every worker’s clothing insures that the company will reap the rewards of recognition for offering a great service.
What are the Drawbacks to Company Clothing?
The non-profit world has always known of the potential drawback in offering logo clothing to donors. Donors know that clothing had to come from somewhere, and some may not appreciate their donations to feed starving children being used to buy shirt with logos. The use of logo clothing has other critiques when applied to employees in both the non-profit and corporate worlds.
Businesses adopting logo clothing will often make it a mandatory part of a dress code. This can have the effect of lowering morale among those employees most valued for their creative problem solving. Employees in positions demanding their individuality may feel stifled by a mandatory dress code involving wearing what appears to be the same shirt every day. If the corporate logo is not mandatory, this creates a situation of peer pressure that can be equally damaging to morale. It is important to weigh the possible benefits of logo clothing against the needs of the workplace, in order to make the best decision.
If you are an entrepreneur, you know that you need to get your message out to the public as often as possible. For some companies, logo merchandise is a good way to do this. Should you choose an item of clothing for this purpose? Read on.
Why not just place your logo on the usual merchandise that most small businesses do, like t-shirts or water bottles? A unique item, such as a hoodie will reinforce a message that’s appropriate to students who want to follow trends and stand out as well.
You can serve this audience by delivering their favorite garment with a little edge—your logo! You want their peers to stop them and ask how they can get one just like it.
Be sure that your brand is compatible with the hoodie’s style. Is it edgy, a little over the top or rebellious? Is your image related to music or exercise? If the answer to even one of these questions is yes, then you know that you have a match of medium to message.
Here are just a few ways that you can reach the student and youth demographic:
- Support local sports by adopting a team and gifting them with your branded items.
- Offer branded hoodies to your employees, and soon their kids and their kids’ friends will want them (just don’t tell them that’s your plan).
- If you sell a youth-appropriate product, set up a booth at a well-attended event, and offer hoodies as a premium with purchase.
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When you approach companies that create branded hoodies, be sure to ask the following:
- Can you print any combination of design and message?
- Do you print your hoodies by hand?
- Do you produce screen-printed clothing?
- Do you print in full color?
- Do you have lighter weight material (if you live in a tropical climate)?
- If so, will I have a wide choice of colors and types of hoodie?
- Do you embroider hoodies (if applicable)?
- Do you use ink that does not run and high quality fabric?
Are you a tad concerned about the potentially unlawful implications of hoodies? Don’t be. The Sydney Morning Herald claims that emos and kids who participate in the X Games have adopted hoodies, and their images are far from gangsterish. Just use common sense, and don’t put your brand on a hoodie if you are an attorney or banker.
An embroidered shirt with your company logo creates a professional look for your staff. The right type of embroidered shirt can be found easily when shopping online. What’s more, you can also gift these shirts to some of your long-standing customers–and when you do, you’ll be spreading your company’s brand name.
Shop Online—Save Time & Money
While embroidered shirts with company logos and slogans can be found from specialty retailers, they seldom offer the low prices, quality, and selection that can be found on the Internet. This is because a company that sells clothes on the Internet has lower overhead costs and can pass these savings on to the consumer.
In addition, shopping online is more convenient. Travel is eliminated and you don’t need the assistance of an available salesperson. Instead of taking over an hour to get to a store, find a parking spot, walk to the clothing store, and spending time chatting with a salesperson, it only takes about 15 minutes to half-an-hour to log online, find the website, select your merchandise, and place your order using a virtual shopping cart.
In many instances, too, it may be easier to shop. This is because, unlike a store, where the merchandise takes up space and cannot be fully displayed, the Internet can provide a vast number of product images with a full description. The website menu will give a long list of the types of clothing available, and you can choose by category or brand. Once you make your selection, you will be taken to a well-laid out page—where you can get a much more detailed description of each type of shirt than a sales person can usually give you.
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Apart from using an embroidered shirt to build up a sense of company spirit, you can also leverage these shirts to solidify your relationship with your favorite customers. Not only will they feel special, associated with your company as a privileged customer, but they will also be creating brand awareness by wearing your shirts.
A brand can best be defined as a personality that a company develops, something intangible that relates to its investors, partners, staff, and customers. This brand is a psychological aspect of the company that is related to a symbol or slogan. For example, the Domino Pizza brand is associated with getting hot pizza delivered to your home fast because for many years the company was known for its slogan about getting pizza delivered in 30 minutes or it’s free. Similarly, an embroidered logo or slogan that sets you apart from others in your industry will have a powerful effect as a branding experience.
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